Grace Hill Media, a marketing firm that targets religious Americans and was also used for marketing Bruce Almighty, The Da Vinci Code, and The Passion of the Christ;[17] held exclusive screenings of the film in mid-June in fifty cities in the United States to reach religious moviegoers.[16] Grace Hill provided free screenings to blogs in exchange for publicity on the blogs.[17] The film and its subsequent home video release was marketed to Christians and their churches through a "kindness campaign" called Ark ALMIGHTY.[18][19]
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